CONSUMER PREFERENCES FOR AYAM GEPUK: THE ROLES OF E-WOM, SOCIAL MEDIA INFLUENCE, PRODUCT QUALITY AND LOCATION. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. SI5, p. 143–152, 2026. DOI: 10.55197/qjssh.v7si5.1749. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/1749. Acesso em: 8 nov. 2026.