DEMOGRAPHIC PROFILING AND MARKET SEGMENTATION OF SCUBA DIVERS ACROSS MALAYSIAN DIVING DESTINATIONS. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. SI5, p. 57–65, 2026. DOI: 10.55197/qjssh.v7si5.1739. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/1739. Acesso em: 8 nov. 2026.