DRIVERS OF IMPULSE BUYING IN LIVE-STREAMING E-COMMERCE AMONG GEN Z IN SELANGOR, MALAYSIA. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. 5, p. 286–297, 2026. DOI: 10.55197/qjssh.v7i5.1381. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/1381. Acesso em: 1 nov. 2026.