BUILDING CONSUMER TRUST THROUGH HALAL BRANDING: A CONCEPTUAL FRAMEWORK FOR MALAYSIA’S HALAL ECONOMY. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. SI4, p. 150–159, 2026. DOI: 10.55197/qjssh.v7si4.1554. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/1554. Acesso em: 6 sep. 2026.