POP MART’S GENDER-FLUID IP: ANDROGYNOUS CHARACTERS SHAPING CROSS-CULTURAL BRANDING ACROSS DOUYIN AND TIKTOK. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. 3, p. 484–493, 2026. DOI: 10.55197/qjssh.v7i3.1206. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/1206. Acesso em: 21 jul. 2026.