THE EFFECTIVENESS OF HUMOROUS ADVERTISEMENT IN ENHANCING BRAND IDENTITY AMONG GENERATION Z IN MALAYSIA. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. SI1, p. 50–60, 2026. DOI: 10.55197/qjssh.v7si1.1189. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/1189. Acesso em: 25 may. 2026.