DEVELOPING A CONSUMER GREEN MARKETING MODEL USING UTAUT TO MITIGATE GREENWASHING PRACTICES IN MARKETS. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 6, n. 6, p. 38–47, 2025. DOI: 10.55197/qjssh.v6i6.876. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/876. Acesso em: 6 jul. 2026.