IMPACT OF COST LEADERSHIP AND DIFFERENTIATION ON PROFITABILITY IN INDONESIAN CONSUMER GOODS. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 6, n. 3, p. 434–444, 2025. DOI: 10.55197/qjssh.v6i3.712. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/712. Acesso em: 15 may. 2026.