DOES SERVICE INNOVATION IMPACT ON FIRM PERFORMANCE? THE MODERATING EFFECT OF BRAND LOVE. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 6, n. 3, p. 114–134, 2025. DOI: 10.55197/qjssh.v6i3.656. Disponível em: https://www.qjssh.com/index.php/qjssh/article/view/656. Acesso em: 16 aug. 2026.