A SYSTEMATIC REVIEW OF VISUAL ELEMENTS IN LACQUERWARE AND CONSUMER PERCEIVED VALUE
DOI:
https://doi.org/10.55197/qjssh.v7i2.868Keywords:
consumer perceived value, lacquerware, systematic review, visual elementsAbstract
This systematic review explores the impact of visual elements in lacquerware on consumer perceived value and acceptance. This study adopts a systematic review methodology guided by the PRISMA framework to ensure rigor and transparency. Literature was retrieved from the Scopus database using structured keyword clusters related to lacquerware, visual design features, and consumer responses. After screening 327 records, 42 eligible studies were selected based on defined inclusion and exclusion criteria. Key data items, such as visual elements, perceived value dimensions, and consumer acceptance indicators, were extracted using a coding matrix. This review finds that visual elements in lacquerware, such as color, motif, texture, and gloss, significantly shape consumer perceptions of aesthetic, emotional, and cultural value, which in turn influence acceptance. These elements act as symbolic cues, evoking heritage, identity, and status, with responses varying by cultural context. The review illustrates how these values influence consumer acceptance across cultural contexts. Practical implications include design innovation and localized marketing to align with evolving consumer preferences. The review contributes to theories of symbolic consumption, cultural product design, and visual aesthetics.
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