INFLUENCE OF CREATIVITY AND SOCIAL MEDIA ON ENTREPRENEURIAL BEHAVIOR AMONG UNIVERSITY STUDENTS
DOI:
https://doi.org/10.55197/qjssh.v5i5.461Keywords:
creativity, social media use, entrepreneurial behavior, studentsAbstract
This study examines the influence of creativity and social media on entrepreneurial behavior among university students. This study applied a quantitative research design, the study population comprised 100 students of faculty of educational studies, at Universiti Putra Malaysia. A purposive sampling technique was chosen for this study, the purpose of selecting this technique is based on the assumption that, given the aims and objectives of the study, precise categories of students may hold different and important views about the ideas and issues in question and therefore need to be included in the sample in the research study. Data was collected and analyzed using Statistical Package for the Social Sciences (SPSS). These findings show that creativity and entrepreneurial behavior have a positive correlation. However, relationship strength creativity resulted in a high relationship based on the Pearson Correlation Coefficient while entrepreneurial behavior and social media use resulted in a medium relationship. Social media use resulted in negative correlations while the other two were positive, this could be credited to the usage of social media by the students does not improve their entrepreneurial behavior.
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