THE VISITOR ATTRACTION FACTORS TOWARDS FACILITIES AND SERVICES AT MUROG PUROG CAMP SITE
DOI:
https://doi.org/10.55197/qjssh.v5i5.456Keywords:
camping tourism, attraction factors, satisfaction level, facilities and services, recreationAbstract
Camping tourism is an outdoor activity gaining attention from local residents and significant media coverage, particularly on social media. Despite this, camping tourism issues have not received the same attention as other tourism sectors at both local and international levels. This study focuses on camping tourism at Murog Purog Camp Site in Tambatuon Village (MPCST), Kota Belud, exploring attraction factors and satisfaction levels regarding facilities and services. The study has three objectives: (i) to identify attractions motivating campers at MPCST, (ii) to assess camper satisfaction with MPCST’s facilities and services, and (iii) to propose recommendations for improving these facilities and services. A quantitative, online exploratory approach was used, with data collected from 70 respondents who visited MPCST. The questionnaire was conducted via Google Forms, complemented by indirect interviews with the operators via WhatsApp. Findings reveal that several factors attract campers, including the scenic location, clear river water, rocky river structure, and available activities. Respondents reported high satisfaction with these factors. Satisfaction levels with camping facilities and services, such as water, electricity, online reservations, and staff services, were also generally high. Suggestions for improvement include constructing a place of worship, expanding parking areas, building a convenience store, increasing the number of toilets and tents, improving electricity facilities, and installing lights around the campsite.
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