THE PERCEPTION OF TOURISM STUDENTS OF DLSU-D ON TRAVEL DECISION MAKING DURING PANDEMIC
DOI:
https://doi.org/10.55197/qjssh.v3i4.175Keywords:
travel decision making, COVID-19, Maslow’s hierarchy of needs, new norm travelAbstract
The COVID-19 pandemic heavily impacted the people everyday lives including traveling. Travelers had to adjust with the new normal of traveling which changed their perception in travel decision-making. This study determined the perception of Tourism students on travel decision-making during the pandemic. The existing changes demonstrated by previous studies were analyzed by determining the effects of COVID-19 on the decision-making of young travelers based on their perception of traveling during the pandemic. The study adapted the concept of Maslow’s Hierarchy of needs following the basic needs stated, which are physiological, safety, and love & belongingness needs. Moreover, this study utilized a descriptive method with a quantitative approach using simple-random sampling. A 4-point Likert scale survey was used for the data gathering tool and the statistical treatments were Analysis of Variance and T-test. The validation process was assisted by tourism professionals from the locale of the study. The results of the study depicted that there were significant differences in the perception on love and belongingness needs, and in the overall perception on travel decision-making between male and female respondents. There was also a significant difference between the 18-21 years and 22-25 years age groups regarding safety needs. On the contrary, there were no significant differences between male and female respondents’ perceptions regarding their physiological and safety needs in terms of travel decision-making; and no significant differences were found among physiological needs, love & belongingness needs, and overall perception on travel decision-making between the 18-21 years and 22-25 years age. The researchers recommended replication of this study and utilization of the conceptual framework. Finally, based on the results and conclusions, coordination with existing Tourism sectors such as transportation, lodging, food and beverage, recreation and entertainment, and travel services that implement proper preventive COVID-19 measures was implied by the researchers.
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