DRIVERS OF GREEN ENTREPRENEURSHIP SUCCESS AMONG MALAYSIAN MEDIUM ENTERPRISES IN THE TOURISM SECTOR
DOI:
https://doi.org/10.55197/qjssh.v7si4.1624Keywords:
dynamic capability, green entrepreneurship, green influencers, green logistics management, small and medium enterprisesAbstract
An increasing number of people think that green entrepreneurship is a crucial strategy for advancing sustainability, particularly in the tourist sector. Despite Malaysia's numerous initiatives to support green enterprises, green entrepreneurs in the country's tourism industry still face challenges. This study looks at the key factors influencing the success of green entrepreneurship. Three elements are emphasized: dynamic capability, green influencers, and green logistics management. This study closes significant gaps in the literature, particularly the lack of research examining the relationship between these factors and green entrepreneurship in Malaysia's tourism sector. The study provides a comprehensive framework by decomposing each main issue into quantifiable components. This enhances our comprehension of the factors influencing the success of green entrepreneurship. A structured questionnaire will be sent to medium-sized tourism businesses in order to gather data for a quantitative research design. Stratified random sampling will be used to choose the sample, ensuring that each firm has an equal chance of being selected. Structural equation modeling will be used in this study to examine the data. The results ought to indicate which factors are most important for the success of green enterprises. This study provides policymakers and entrepreneurs with useful information to help promote environmentally sustainable practices and increase the profitability of green firms in Malaysia's tourism industry.
References
[1] Adamchak, R. (2025): Organic farming. – Encyclopaedia Britannica, Web Portal 5p.
[2] Anghel, G.A., Anghel, M.A. (2022): Green entrepreneurship among students-social and behavioral motivation. – Sustainability 14(14): 16p.
[3] Barney, J. (1991): Firm resources and sustained competitive advantage. – Journal of Management 17(1): 99-120.
[4] Borah, P.S., Dogbe, C.S.K., Marwa, N. (2025): Green dynamic capability and green product innovation for sustainable development: Role of green operations, green transaction, and green technology development capabilities. – Corporate Social Responsibility and Environmental Management 32(1): 911-926.
[5] Baglio, M., Farioli, M., Dallari, F. (2025): Building green logistics: Identifying and evaluating the key sustainable factor for an eco-warehouse. – The International Journal of Logistics Management 36(4): 1275-1300.
[6] Chen, L., Kaosarat Olawunmi, I., Ribeiro, M.P., Khan, K.A., Abbas, S. (2024): Exploring the dynamic capability of green technology innovation for achieving sustainable development: An empirical insight from China. – International Journal of Sustainable Development & World Ecology 31(7): 747-760.
[7] Ebinbritto, J.M., Subburaj, L. (2025): Investigating the impact of green logistics on supply chain efficiency and environmental sustainability. – Research Journal of Medical Sciences 19(3): 34-40.
[8] Hatfield, E., Cacioppo, J.T., Rapson, R.L. (1993): Emotional contagion. – Current Directions in Psychological Science 2(3): 96-99.
[9] Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M. (2017): A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 2nd ed. – SAGE Publications, Thousand Oaks, California 384p.
[10] Khezri, M., Mamkhezri, J. (2025): Evaluating the ecological footprints of entrepreneurial activities: Insights from a cross-country assessment. – Technology in Society 81: 14p.
[11] Kumar, V., MA, S. (2024): Green social work and sustainable development goals: Global to local perspectives. – International Journal of Research – GRANTHAALAYAH 12(8): 151-161.
[12] Le, H.T.P.M., Van Nguyen, P., Stokes, P. (2025): Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability: A comparative study between Korea and Vietnam. – Journal of Retailing and Consumer Services 84: 15p.
[13] Musiyiwa, R., Jacobson, J. (2023): Sponsorship disclosure in social media influencer marketing: The algorithmic and non-algorithmic barriers. – Social Media + Society 9(3): 13p.
[14] Neumann, T. (2022): Impact of green entrepreneurship on sustainable development: An ex-post empirical analysis. – Journal of Cleaner Production 377: 9p.
[15] Odeyemi, O., Usman, F.O., Mhlongo, N.Z., Elufioye, O.A., Ike, C.U. (2024): Sustainable entrepreneurship: A review of green business practices and environmental impact. – World Journal of Advanced Research and Reviews 21(2): 346-358.
[16] Raden Azlane @ Zaidey, N.S., Saad, M.N. (2026): Dynamic capability, environmental management practices, and government support as factors influencing green entrepreneurship success in the Malaysian tourism sector. – International Journal of Entrepreneurship and Management Practices 9(33): 458-508.
[17] Singh, H., Kumar, P., Dana, L.P. (2025): The green entrepreneurship landscape: Drivers, outcomes, and future directions. – International Entrepreneurship and Management Journal 21(1): 63p.
[18] Sadiq, M., Pham Thi, T.D., Nguyen, C.M., Do, H.D. (2025): Sustainable entrepreneurship and knowledge management: Role of green information technology in building sustainable entrepreneurial ecosystems. – Journal of Innovation & Knowledge 10(3): 14p.
[19] Shi, Y., Wang, X., Zhang, T. (2025): Dynamic evolution and trend forecasting of new quality productive forces development levels in Chinese urban agglomerations. – Sustainability 17(4): 23p.
[20] Schorn, A., Hess, L., Strauß, N. (2025): Influencers going green: How exhibited climate activism and message-sidedness affect the impact of greenfluencer posts. – Studies in Communication and Media 14(2): 268-291.
[21] Trivellas, P., Malindretos, G., Reklitis, P. (2020): Implications of green logistics management on sustainable business and supply chain performance: Evidence from a survey in the Greek agri-food sector. – Sustainability 12(24): 29p.
[22] World Economic Forum (2025): State of Nature and Climate 2025. – Centre for Nature and Climate Briefing Paper, World Economic Forum, Geneva 22p.
[23] Yin, C., Salmador, M.P., Li, D., Lloria, M.B. (2022): Green entrepreneurship and SME performance: The moderating effect of firm age. – International Entrepreneurship and Management Journal 18(1): 255-275.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 NUR SYAHIRUNNISAA' RADEN AZLANE @ ZAIDEY, MOHD NAJIB SAAD
This work is licensed under a Creative Commons Attribution 4.0 International License.
