FROM SOCIAL INFLUENCE TO AI ADOPTION IN STEM EDUCATION: THE MEDIATING ROLE OF INTENTION
DOI:
https://doi.org/10.55197/qjssh.v7i4.1295Keywords:
social influence, behavioral intention, artificial intelligence, mediating role, STEM educationAbstract
The adoption of artificial intelligence (AI) is pivotal in enhancing teaching and learning STEM in secondary education. However, the adoption rate among teacher in Sabah remains inconsistent. Therefore, the main objective of this study is to examine the mediating role of behavioural intention in the relationship between social influence and AI usage for STEM education, using Structural Equation Modelling (SEM). This study employs a quantitative approach, utilizing a cross-sectional survey to gather data from 345 secondary school science teacher in Sabah. Finding indicated that behavioral intention fully mediates the relationship between social influence and AI usage. The mediating role suggests that SI alone will not shape AI usage, rather BI is needed to encourage teachers to use this technology. This research contributes to the existing literature by highlighting the importance of behavioral intention as a mediating factor and contributes practical implications for stakeholders aiming to optimize technology adoption initiatives among science teacher in Sabah.
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Copyright (c) 2026 AMINAH JEKRI, CRISPINA GREGORY K HAN, NUR FARHA SHAAFI
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