PENGARUH TEKNOLOGI TERHADAP KONFLIK IDENTITI DAN NILAI TRADISIONAL BELIA DI KOTA MARUDU
THE INFLUENCE OF TECHNOLOGY ON IDENTITY CONFLICT AND TRADITIONAL VALUES AMONG YOUTH IN KOTA MARUDU
DOI:
https://doi.org/10.55197/qjssh.v7i2.1290Keywords:
globalisasi, teknologi digital, konflik identiti, nilai tradisional, belia, Kota MaruduAbstract
Artikel ini menganalisis bagaimana globalisasi dan teknologi membentuk konflik identiti serta mempengaruhi pemeliharaan nilai tradisional dalam kalangan belia di Kota Marudu. Berbeza daripada artikel yang menilai kesedaran institusi atau strategi integrasi, artikel ini menumpukan ekologi digital sebagai medan rundingan identiti. Kajian menggunakan reka bentuk kajian kes dengan pendekatan kaedah campuran yang melibatkan 100 responden belia, 12 temu bual mendalam dan tujuh sesi perbincangan kumpulan fokus. Dapatan menunjukkan 55.0% responden pernah melihat maklumat MAN di media sosial dan 66.0% memberi skor positif bahawa media sosial membantu memahami peranan MAN. Walau bagaimanapun, hanya 38.0% menilai maklumat digital sebagai menarik dan informatif, manakala 22.0% menganggapnya kurang jelas. Sebanyak 44.0% responden mengakui wujud konflik antara undang-undang sivil dan adat, 49.0% menyatakan aktiviti sosial lebih diutamakan berbanding acara adat, tetapi 83.0% bersetuju teknologi boleh mempromosi dan memelihara budaya tempatan. Dapatan kualitatif menunjukkan konflik identiti berlaku pada aras bahasa, gaya hidup, autoriti budaya dan cara belia menilai relevansi adat. Artikel ini merumuskan bahawa teknologi bukan sekadar alat promosi, tetapi medan sosial yang menuntut literasi digital budaya, kawalan mutu kandungan dan naratif adat yang dipimpin oleh belia.
This article analyses how globalisation and technology shape identity conflict and influence the preservation of traditional values among youth in Kota Marudu. Unlike articles that assess institutional awareness or integration strategies, this article focuses on the digital ecology as an arena of identity negotiation. The study employed a case study design and a mixed-methods approach involving 100 youth respondents, 12 in-depth interviews and seven focus group discussions. The findings show that 55.0% of respondents had seen information about MAN on social media and 66.0% gave positive scores indicating that social media helped them understand MAN's role. However, only 38.0% regarded digital information as interesting and informative, while 22.0% considered it unclear. A total of 44.0% acknowledged a conflict between civil law and customary law, 49.0% stated that social activities were prioritised over customary events, yet 83.0% agreed that technology could promote and preserve local culture. Qualitative findings indicate that identity conflict occurs through language, lifestyle, cultural authority and the way youth evaluate the relevance of custom. The article concludes that technology is not merely a promotional tool, but a social arena requiring cultural digital literacy, content quality control and youth-led customary narratives.
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