PROMOTION APPROACHES FOR INTANGIBLE CULTURAL HERITAGE IN CHINA (2020-2025): A SYSTEMSTIC LITERATURE REVIEW
DOI:
https://doi.org/10.55197/qjssh.v7i3.1165Keywords:
Chinese intangible cultural heritage, public awareness, participation, dissemination and promotionAbstract
Intangible cultural heritage (ICH) is characterized by living transmission, and its continuation relies on the continuous transmission of knowledge and skills in the community. Relevant research not only focuses on the preservation of ICH but also on external factors such as public awareness, participation, and institutional support. The focus of Chinese ICH research has gradually shifted from documentation and organization to dissemination and promotion, and platform-based media are reshaping the visibility of ICH and how it is accessed by audiences. In recent years, relevant research has grown significantly, but the expression and categorization of promotion related concepts are fragmented, and there is no unified organization of standards. Following the PRISMA process, this study searched and screened the English language journal literature from 2020 to 2025 in the Web of Science and Scopus databases and used structured coding to categorize publication information, Chinese ICH items, places of origin, and promotion related elements. This study found that the publication sources of the selected studies are scattered and interdisciplinary; many studies only provide an overview of Chinese ICH; digital platform related practices appear frequently across multiple types of studies and often constitute the promotional arrangement alongside offline activities or venue experiences. This study proposes a reviewable categorization and coding framework that provides a basis for subsequent evidence integration and cross study comparisons.
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