A WAQF-DRIVEN NOT-FOR-PROFIT FOOD SERVICE MODEL FOR SUPPORTING MALAYSIA’S B40 COMMUNITY
DOI:
https://doi.org/10.55197/qjssh.v7i2.1128Keywords:
Waqf-based model, for-profit food services, not-for-profit food services, Madani framework, sustainabilityAbstract
The food service industry is an important contributor to the Malaysian economy in fulfilling customer demands who eat outside of home on a daily basis. Due to the challenges of overcoming the aftermath of the COVID-19, the B40 group are susceptible to the rising costs of living, especially in affording nutritious meals. Hence, community food programmes, such as soup kitchens and social enterprises, are much needed in helping the underprivileged in fulfilling their balanced meals per day which can be achieved through a waqf-based approach that are sustainable. The aim of this research is to explore how a waqf-based model can overcome the challenges faced by the B40 group through transforming a for-profit food service into a not-for-profit entity, thereby providing sustainable food service initiatives and supporting government initiatives like the Menu Rahmah programme under the Malaysia Madani framework. A proposed conceptual framework was developed to provide a structural approach in implementing a waqf-driven model, offering a practical insight into the operational strategies necessary for a successful transition. The pilot study conducted using Focus Group Discussion, interviews, and survey found that participants show their support in the model and provided comments as feedback.
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