THE IMPACT OF SOCIAL MEDIA ON ACADEMIC ACHIEVEMENTS AMONG COLLEGE STUDENTS IN KELANTAN
DOI:
https://doi.org/10.55197/qjssh.v7i2.1126Keywords:
social media, academic performance, college students, educational technologyAbstract
Among the Y and Z generation, who most of them are college students, social media has become a great phenomenon. Social media is now the main communication medium which helps people communicate quickly and effectively. Today, social network sites are running the future and career of students. It existed as an electronic connection between users, however, it has become a total addiction for students. There comes the question whether the excessive use of social media among students will provide a bad reputation to their academic performance. In this research, we studied the impact of social media on students’ academic achievements among UNITAR undergraduate students in Kota Bharu, Kelantan. It shows whether the students successfully use social media in their study to improve their achievements or otherwise. The research paper discusses social media for academic purpose, impact of social media in academic performance, and the social media usage pattern among students.
References
[1] Abdulahi, A., Samadi, B., Gharleghi, B. (2014): A study on the negative effects of social networking sites such as Facebook among Asia Pacific University scholars in Malaysia. – International Journal of Business and Social Science 5(10): 133-145.
[2] Al-Rahmi, W., Othman, M. (2013): The impact of social media use on academic performance among university students: A pilot study. – Journal of Information Systems Research and Innovation 4(12): 1-10.
[3] Asemah, E.S., Okpanachi, R.A., Edegoh, L.O. (2013): Influence of social media on the academic performance of the undergraduate students of Kogi State University, Anyigba, Nigeria. – Research on Humanities and Social Sciences 3(12): 90-96.
[4] Cassidy, E., Britsch, J., Griffin, G., Manolovitz, T., Shen, L., Turney, L. (2011): Higher Education and Emerging Technologies. – Reference & User Services Quarterly 50(4): 380-391.
[5] Chang, C.T., Tu, C.S., Hajiyev, J. (2019): Integrating academic type of social media activity with perceived academic performance: A role of task-related and non-task-related compulsive Internet use. – Computers & Education 139: 157-172.
[6] Habes, M., Alghizzawi, M., Khalaf, R., Salloum, S.A., Ghani, M.A. (2018): The relationship between social media and academic performance: Facebook perspective. – International Journal of Information Technology and Language Studies 2(1): 12-18.
[7] Mensah, S.O., Nizam, I. (2016): The impact of social media on students’ academic performance-A case of Malaysia Tertiary Institution. – International Journal of Education, Learning and Training 1(1): 14-21.
[8] Othman, W.R.W., Apandi, Z.M., Ngah, N.H. (2017): Impact of social media usage on students Academic performance in Terengganu, Malaysia. – Journal of Applied Environmental and Biological Sciences 7(5): 140-144.
[9] Raza, S.A., Qazi, W., Umer, B., Khan, K.A. (2020): Influence of social networking sites on life satisfaction among university students: a mediating role of social benefit and social overload. – Health Education 120(2): 141-164.
[10] Rithika, M., Selvaraj, S. (2013): Impact of social media on students’ academic performance. – International Journal of Logistics & Supply Chain Management Perspectives 2(4): 636-640.
[11] Tarantino, K., McDonough, J., Hua, M. (2013): Effects of student engagement with social media on student learning: A review of literature. – The Journal of Technology in Student Affairs 1(8): 1-8.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 SITI FATIMAH ABD RAHMAN, MURSYIDAH AMANI MOHAMED FADZLI, AMIRUL HAKIMI MOHAMMED NOR, NOORLILA AHMAD, KHADIJAH KHALILAH ABDUL RASHID, FETYLYANA NOR PAZILAH
This work is licensed under a Creative Commons Attribution 4.0 International License.
